Content Marketing for
B2B Software Companies

1

Know Your Buyer

Talk to your sales team, analyze your website data and listen in to customer conversations to understand your target audience.

Develop Your Strategy

2

Find New Content Ideas

3

Keep your creative juices flowing. Keep a long list of new content ideas and sources.

99% of software marketers use content marketing.

Well-executed content helps B2B software brands stand out. But creating great content comes with challenges. Download this guide and get tips from content marketing pros.

Content Marketing for B2B Software Companies
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When you have a documented strategy, your content is more likely to succeed. Think through your goals, process, channels and measurement plan.

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