Know Your Buyer
Talk to your sales team, analyze your website data and listen in to customer conversations to understand your target audience.
Develop Your Strategy
Find New Content Ideas
Keep your creative juices flowing. Keep a long list of new content ideas and sources.
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Well-executed content helps B2B software brands stand out. But creating great content comes with challenges. Download this guide and get tips from content marketing pros.
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When you have a documented strategy, your content is more likely to succeed. Think through your goals, process, channels and measurement plan.